July 30, 2014

Interview with Andrea Schewe, Pattern Designer

Lately I've ventured into costume and historical sewing. It's proven more challenging than I've expected. One of these days I'm going to post about the things I've made (like all my half finished corsets, ugh). But with costume sewing in mine I'm quite excited about this post!

A few weeks ago I some how found myself at Andrea Schewe's incredible blog. She's a costume and craft pattern designer for Simplicity and on her blog she chronicles everything from her research to her design and sample making process to tutorials on how to create great costumes yourself.

If you peruse the costume or craft section of the Simplicity catalog you'll find her little logo appearing all over the place. She's made patterns ranging from fantasy hobbits to pirates to Elizabethan gowns to toddler animal Halloween costumes and more.

I was fascinated with the business side of designing for the big 4 and Andrea has such an informative an inspiring blog. Luckily she was kind enough to answer a few questions...

How did you get started working in pattern design?

I worked in the professional costume shops in New York for a number of years. Then in various other jobs in the fashion industry. I learned my sewing and patterning skills from my mother, who taught costume design and construction, then learned more at every job.

I wasn't completely happy in the fashion world so when a job for soft toy maker was advertised I applied and got it. That job was fun. I made all kinds of rag dolls and plush animals. So, between professional costumes, fashion and cloth toys I acquired the skills to make the various things I now make for Simplicity.

When Simplicity approaches you to design a pattern what information do they give to help you create your pattern? Or does Simplicity just let you make whatever you want?

Simplicity sometimes gives me free reign when working on a new design. So, they will ask for something in a specific category, I will then send in reference photos to give them an idea of what I'm thinking about.

Next step would be to email in sketches. After they are approved, I will start work on the mock up samples continuing to check in for lots of reasons including approval of construction issues such as how many pattern pieces and specific sewing techniques. I, also, usually need to get fabrics approved. Other times they will send me photos of what they want. But even then I will let them know what I think will work or not.

We have a very good "give and take" working relationship. And I sometimes make patterns for other licensees, such as Disney and Amy Brown.

How long does it take to design a pattern? Do some styles take more time than others?

Most patterns take about 2 weeks of solid work for me, (then much more time after it is sent to Simplicity’s workroom) once the design is settled on, although some do take longer.

The tudor gown with all the correct underwear probably took me at least a month and a half. I do have a few people I hire to sew when I get really busy.

How many iterations of a design do you make before you settle on a final? How many samples will you create to send back to Simplicity?

On average, I have to sketch things about 3 times for each pattern. When finished, I send to Simplicity one sample of each style ready for photography, all the patterns and any sewing instructions I operations I think should be done a certain way. They have instructions for most things stored in their computer system, so it would be silly for me to spend the time to write complete instructions.

Does Simplicity request you to make a certain size to fit their models?

I must make my samples in for each size range of patterns in Simplicity's sample size.  Again, their computer system is set up to work best from these certain sizes. For Misses it is their 10 (32 1/2” bust, 25” waist, 34 1/2” hips), for Women’s sizes it is Simplicity’s 22 (44” bust, 37” waist, 46” hips), for babies size 6 months, Child size is a 4, Girls size is a 10 and Men’s is a 40” chest. 

The children’s and Men’s sizes are the same as ready to wear and the same as they have been for decades, but the Misses and Women’s sizing have not kept up with the changes in modern ready to wear.  People really need to measure themselves and the tissue pattern when sewing for the best fit.  Don’t let the fact that you wear a size 8 in the store but need to cut a 16 when sewing bother you. How a garment fits is what is important.

From the time you submit your pattern to the company how long does it take to then appear in stores?

The turnaround time after my samples arrive at Simplicity is about 6 months. They have to check my samples, make all the sizes, write the instructions, draw the technical illustrations, photograph the models, make the guide sheet layout, make the layout for all the pattern pieces on the tissue, make the envelope layout and create the catalog. And then, of course get it all printed. I think they work amazingly fast.

You sometimes talk about restrictions like only being able to fit a limited number of instruction sheets and tissue paper in a pattern envelope. Or using supplies for your samples garments that come from big box stores so they are easy for users to find. What are some other technical challenges you face when designing patterns?

The biggest thing I have to worry about that is unique to someone making home sewing patterns is figuring out how to reuse the pattern pieces on two, three or more different styles in one pattern envelope. It makes you think in a different way. I also am mindful about how much all the materials I'm asking the customer to buy are going to cost and try not to require tons of expensive trims or too much fabric. People can always add the more expensive stuff on their own creation.

When you design costumes do you have a specific user in mind or do you try to design something that will appeal to a wide audience? How do the needs and wants of different sewists (like community theatre costumers, historical reenactors, cosplayers, or even novices making Halloween costumes) play into your patterns and instructions?

I and Simplicity try to make patterns for a wide variety of customers. We do create some patterns specifically for certain people, making some things easier, some historic, some sexy, etc. And if a certain pattern sells well, I'll more make in the same category. So, the people who buy the most patterns will get more patterns made for them and one or two categories will predominate. Steampunk is really popular right now, for example.

I have a few of your historical patterns. What's your research process like for these designs compared to the obvious fantasy styles?

Whenever I get to work on an historical garment, and please note I said GET TO - it is a big commitment for Simplicity to do a period correct piece, I first spend time looking at books with patterns from the period. Find out what kind of undergarments were worn and anything else I can.

Now, over the last 15 years Simplicity has really stretched itself trying to provide patterns for really accurate historic clothing. It takes so much more time every step along in the process. But even then it’s not possible to make the pattern 100% perfect. Within their format things have to be simplified. Plus, Simplicity wants it easy enough to sew for most people. There are a lot of compromises that have to be made.

Simplicity doesn't have an opinion about historically accurate vs. modern interpretations. They go with what sells best. But, I think the people in the workroom prefer to work with modern sewing techniques, because that’s what they are used to and all their computer systems are set up for that.

On your blog you mentioned you were copying an extant dress for a museum in order to create a muslin used for fitting a display mannequin so that the original doesn't get damaged. Are you often asked to do projects like that? And how do you go about carefully copying delicate garments?

I've only been asked to work on a museum project two times. It is really interesting work and I'd like to do more. To make the copy, the museum first sent me a photo of the dress, I then could learn about the period and research similar patterns before getting to actually handle and measure the gown. I then spent a day with the dress taking multiple photos and taking every measurement I could think of,  So, with the pattern diagrams in my books and all my measurements and photos I was able to make a muslin sample for them to work with and paper pattern, just for the museum's reference. This muslin will be used as the manikin is built to display this very fragile garment.

You once made a comment on how kids costumes that feature lots of pink in the envelope deigns tend to sell well. Why do you think that is? Does it have something to do with "Princess Culture"? Because of this does Simplicity request pink samples from you?

Yes to everything you said about pink. Some day this will change, but it has been so drilled into everyone’s head that pink is for girls, people don’t even realize this only started to happen after the 1950s. My 1960’s Barbie only had one pink thing, her night gown!

What's the weirdest pattern you've ever had to make? The family size, lime green, fleece footie pajamas come to mind. (Even though they were color corrected on the envelopes they look pretty funny in their original color)

Years ago, over 20 to be exact, it was poplar to cover your vacuum cleaner with a stuffed animal with a big full skirt. I made a pattern that had a cow and a duck. I wonder what we are making now that will seem funny 20 years from now?

Thanks so much to Andrea for doing this little interview!

I really hope you check out her blog - so much information. Here's just a sampling of some of my fave posts of hers:

She also does a lot of fun clothing projects for herself and nearly every pattern she's developed in the past couple years have detailed tutorials to follow. It's like Wikipedia for creative sewing - you'll end up with 20 tabs open in your browser and four hours later you'll wonder where all the time went!

Do you own any of Andrea's patterns? Have you ever sewn a Halloween or threatrical costume? Feeling inspired to make one now?

July 22, 2014

Teach Me Fashion's Two Tone Singlet

Two Tone SInglet by Teach Me Fashion

Recently Teach Me Fashion reached out to me to see if I would do a review and I thought, "sure, why not?" It was an interesting concept - PDF patterns designed to be used in conjunction with short instructional videos.

You may not know this but in a past life I worked as an editor for internet videos and I learned much about the fickle nature of YouTube watchers (which includes myself) and what makes for an informative and engaging video experience.

Many educational videos suffer from a few common blunders like like the "Get to the Point!" problem where the instructor talks for 30 seconds or more at the start of the vid about what she will teach you in the video instead of actually teaching. Viewers have short attention span and this is a big no-no.

Along the same line is the "Unnecessary and Repetitive" problem. If I need to review a step in the instructions I can rewind. I don't need to see the teacher do the same thing over and over again. It's a waste of time. Even Craftsy classes are guilty of this. (OMG Susan Khalje, I don't need to watch you meticulously line up the grainline for all eight pattern pieces!). Editing is your friend.

And finally the "Unclear video and confusing instructions." Or essentially when the whole thing is a mess. The camera is too far away to see what is being done. The instructor is filming on the fly without a script so he make mistakes and has to backtrack. And the viewer is so confused that they give up.

Thankfully Teach Me Fashion has none of these problems. In fact I think their videos are excellent. Great pacing with the verbal instructions so you can easily follow along. No repetitive steps. Once you see her topstitch one side you don't need to watch the other. Sometimes the video is sped up which saves time but is still helpful. The camera is close to the action. The background is just a well lit white table so there're no distractions. And as a bonus, I really enjoyed Heather's neat Australian accent. ;)

Right now they have seven videos up all with downloadable patterns to go with each lesson. There's knits, dresses, leggings, a skirt and more. But let's talk about the one I made...

Two Tone SInglet by Teach Me Fashion

The Pattern: The Two Tone Singlet, Teach Me Fashion's free pattern and a great starter pattern for beginners or a quick pattern for more advanced sewists.

The pattern PDF includes all the basic info (fabric requirements, materials, etc) and text instructions which are sufficient but watching the accompanying video is the way to go.

The Fabric: Both fabrics are from my stash, yay! I had a tiny bit of eyelet leftover from my very first Macaron (wow, that was a long time ago). The bottom fabric is a Liberty of London print that I kindly received from a sewing group member who was moving. I couldn't believe she was giving it up but now I'm glad some of it could get used.

Two Tone SInglet by Teach Me Fashion

The Changes: None really. I cut a size S and it fits pretty well. There's no shaping in any of the seams but I think that makes it simpler for a new sewist to make this top without being bogged down with the details of a perfect fit. For me I just like the loose shape.

I followed the instructions in the video almost exactly and there are some nice details a newbie could learn from like topstitching the yoke seams, sewing right angle corners, french seaming in places and adding bias binding as a facing.

Two Tone SInglet by Teach Me Fashion

I can't exactly call the bottom sections a "peplum." They're just rectangles and the back rectangle has tucks (mine are a little off center, oops, but I didn't care enough to re-sew them. laziness for the win!). If I made this again I might alter those pieces to be more peplum-y. It's pretty easy.

You just use the slash and spread method to only spread out the bottom to make a more curved pattern piece.

Two Tone SInglet by Teach Me Fashion

The Results: This shirt is pretty darn cute. I usually don't sew/wear sleeveless shirts (for silly/lazy reasons) but I might have to make an exception for this one. It's summery. It's loose fitting which is an important factor for a Texas top (ugh, we've reached the 100+ degree days, I won't be wearing pants again until Halloween).

If I sewed this again I'd probably use a nice silk and make a dressy version.

I know sometimes us bloggers we can be kind of lax when it comes to reviews. You want to be nice, right? Well, I really do think that Teach Me Fashion's vids and patterns are a cool concept that's well executed. They're not for the absolute beginner - a user will still need to know how to use a sewing machine and be familiar with basic terms and concepts. But we all remember starting out as sewists - we didn't want to make boring pajama pants (even though they're good practice) - we wanted to make fun, exciting and stylish clothes right now! And I think TMF is a great jumping off point for a newbie to sew a garment they'll love to wear right away.

July 9, 2014

McCall's 6278 Vlisco Print Dress

McCall's 6278 Vlisco Print Dress

The Goal: Well over a year ago I ordered six yards of Dutch wax print fabric. It seems like for awhile my friends and I all fell head over heels for Vlisco's lovelies after following Cathy's Treadling in Benin blog.

I originally bought the fabric for a specific purpose but it seems that I will never get around to that so rather than let it sit sad and lonely in my stash I had better use it. Oh, and this fabric only comes in pre-cut amounts, otherwise I wouldn't have bought SIX YARDS of the stuff. From HOLLAND. So shipping was... well, what you can imagine. I probably only used about one yard for this dress.

McCall's 6278 Vlisco Print Dress

The pattern: McCall's 6278, which appears to be already out of print even though it's only a couple years old. The only other make I've seen has been Closet Case File's stunning red and silver version.

I loved the cool angular look and the ability to color block made me feel better about not having this giant print smother me.

McCall's 6278 Vlisco Print Dress

But man! Those points! I've sewn pointy points before but these ones at the hips take the cake. Afterwards I realized what I should have done was fold under the seam allowances on the side pieces, layer it on top of the printed fabric, and topstitched. All those side pieces are topstitched down anyway (seam allowances are pressed toward the side inserts) and I could have avoided unnecessarily snipping my seam allowances on the printed fabric.

And the finicky points made a bulky mess of things. I steamed the heck out of those points to get them to be as smooth and flat as possible.

McCall's 6278 Vlisco Print Dress

I must have cut out the pieces when I bought the pattern and then forgot about it. I had cut a size 12 but I should graded to a 14 in the hips.

The Fabric: As of this writing this print is still available in the sale section of Vlisco's website (and for way cheaper than what I paid)!

The contrast is a solid navy cotton sateen with a bit of stretch. It definitely helps tone down the bold print but the navy also blends a little too well. The pointy side pieces almost disappear next to the body fabric.

McCall's 6278 Vlisco Print Dress

The Changes: Other than letting out the side seams at the hips, not much. I ditched the full lining (this pattern wants you to fully line the interior exactly the same as the exterior so technically you could make this dress reversible if you so desired. I finished all my seams and added a neck facing instead.

Oh and I used a regular zip rather than an invisible 'cause I accidentally bought a regular one instead.

Oddly, there's no back vent in the skirt. It's not constricting to walk in but it would have been nice to have a small slit.

The Results: Justin, always the insightful commentator, said I looked like a psychedelic flight attendant. Whatever that means...

McCall's 6278 Vlisco Print Dress

It fit's well enough. A wee bit tight in the bum and I'm sure this dress could have used a sway back adjustment (although looking at these pictures, perhaps I don't need one) but it's not a huge issue. The back neck gapes a tiny bit but only I would probably notice it. Also, the front neck is a little high but not a deal breaker.

Other than that I quite like it! The style is unique and the print is a show stopper, seriously cool design. I probably wouldn't make this pattern again but I'm glad I gave it a try.